Prudential, based in London, is a leading international financial services group. It has operations in the UK, Europe, Asia and the United States. It has a worldwide customer volume of over 15 million customer. Prudential is an innovative financial services company, in 1998 it launched Egg, a UK internet bank. It now has over 3 million customers.

Prudential was founded in 1848 and today it has over 22,000 employees worldwide. In the UK Prudential is a leading life and pensions provider with around 7 million customers. It does not offer mortgages anymore.