Almost all of the businesses in the US are considered small businesses. For small businesses to succeed there are some things that they need to do. When people shop at a small business they expect excellent customer service. Get to know your customer and be personable. Next, let your merchandise tell a story. You want product that will capture the imagination of your customers. Third, become a part of your community- people who shop at small businesses want to feel like they belong. Most customers start shopping online, work on your online presence to bring people into your store. A key to financial success is understanding your finances, make sure you have a good grasp on the numbers that make your business run. Make sure to keep changing, make small changes and big ones throughout the year.
Key Takeaways:
- According to The National Retail Federation report, small businesses with less than 50 employees make up 88% of retailers in the USA.
- Small businesses can thrive and compete with the larger businesses by using six resolutions in the new year to change the way they do business. The personal connection with people being at the forefro
- Carrying merchandise with a story and having the right friendly employees to tell that story to customers is vital. Better financial management and using newer technology is also a must.
“And because the people in the store now take precedence, both the customers and staff, you need to evaluate all your staff members on their most critical personal skills.”